\\\ Pet Stars
\\\ Updated November 2021
How Do I Get My Pet Featured?
COURTESY OF MOSCHINO
A collection of doggy hoodie printed jackets and coats, a collaboration between Moschino and H&M.
So just how do you get your pet to stardom?
Pet modelling is a big business and growing bigger. Brits love their pets, with more than 54 million pets residing in the UK, and growing steadily.
Over recent years pets have become more and more important to advertisers in their campaigns who are always on the lookout for new fresh pet talent.
Pet Modelling Agencies
Pet modelling agencies’ work is wide-ranging, with pets appearing in films, commercials, advertising, TV, theatre work, advertising and include all kinds of animals, not just pets.
Pet Check features the top six and notably are situated near to city centre locations, either London HQ’s of major businesses or Manchester Media City.
What Your Pet Will Need To Become A Pet Model
- A great memorable name
- Operate social media accounts
- Operate a youtube channel with regular postings of their activities at home
- Well groomed and cared for
- Calm and obedient
- Wear clothing being dressed up
- Trained to understand basic commands
- Camera friendly
- Have up to date boosters and jabs and carry their vets card at all times for inspection on shoots
Training Your Pet
Training needs to include basic pet commands. There are a number of highly intelligent dog breeds that are super trained and can carry out all kinds of commands, but the basics required are – ‘sit’ ‘lie down’ ‘get up’ ‘come’ ‘jump.’
Dogs can be trained to lick their lips or bark on command, work with cats, toys, and props.
Many cats being picked by clients are noticeably quite young, trained kittens, just 4-5 months old, and where they still retain their visual ‘cuteness’ but there are no age barriers where older pets may be needed for certain work.
YOUR PET LEARNING NOT TO RESPOND TO THE CAMERA FLASH
Training Your Pet To Pose For The Camera
Getting your pet to pose, looking at the camera can be tough at first, but training your pet to look at something that holds their attention just below, at the side, or just above the camera is a great way to start training them. A toy, a treat, or anything that your pet loves.
If your pet loses interest quickly, then try another training trick where you train your pet to look at you, at your command. Use a definite word, phrase, or body gesture and then respond quickly providing them with a treat. Repeat this action until you can lengthen the time before you provide the treat, long enough for a camera to point and flash.
You’ll find that training them this way repetitively usually works where they will very quickly respond. Choose your words, expressions gestures carefully for each trick that you may introduce into their repertoire. The more tricks pets can perform, the more likely they’ll be hired for work.
Choose tricks carefully, research some original moves, that other pets haven’t been filmed using.
Pet Film Shoots
Owners need to be prepared for long days when attending with their pets. Early starts in the morning and not always city centre locations, so owning transport is a must.
You may have to drive your pet to a rural, out-of-the-way location so it’s important they are used to travelling and trained to travel in vehicles from a young age.
There can be long delays between preparing, grooming, and filming, and pets need to be calm and rested during these breaks. You need to be attentive and care for them during the breaks.
Pets can be asked to travel abroad and would need to undertake all relevant jabs and paperwork to fulfill that business commitment.
Social Media Influencers
Some of the more popular pet models may not have huge Instagram or Twitter account following, although accounts with 5,000-10,000 followers are the most frequently being signed up. These accounts are still popular and can picked on by top modelling agencies.
Smaller account followings have a particularly good visitor rate interaction – whereas the medium and larger size pet Influencers, with followings over 1 million, lose some of the closeness of the one-to-one social engagement between advertisers and customers, but provide celebrity style endorsements where hiring these pet models cost considerably more.
Pay Rates For Pet Modelling
Agencies are reserved about how much pets can get paid for their work. Pay generally depends on your pets’ abilities and the length of the day or days spent working. There’s not a guaranteed ‘pet modelling pay scale’.
It’s important to post pictures when the pet has worked with celebrities as this greatly enhances followings and pay rates.
Even the calmest of pets can suddenly act out of character so it’s important to use business insurance for any eventuality or mishap that may occur whilst under a modelling contract.
Your pet would be classed as a working pet and will require cover such as Pet Public Liability insurance in case your pet injures someone or damages property and you may be held liable.
There are several pet companies that offer fully comprehensive business pet insurance including international travel, if needed, or can be ‘bolted on’ at a later stage. You can read more about business pet insurance in our Pet Check Specialist Pet Business Liability Insurance feature.
\\\ PET MODEL AGENCIES
What Are The Best Pet Modelling Agencies?
If you think your pet has what it takes then apply.
To apply you need to be at least 18 years of age, and able to drive as mobility to get to filming jobs is essential where often film crews start very early in the morning and locations can be far-reaching and varied.
There are several professional pet modelling agencies in the UK. These are well-established businesses, who follow the best welfare guidelines set by the government for the interests of your pet; the business must be registered as acting as an employment agency regulated with a veterinarian always present on hand, throughout the day, at times of filming.
Each agency has slightly different requirements for sign-up. It is important to check the agency animal welfare statement, that the agency has satisfactory reviews left by other owners before signing up your pet.
Animals have to have had full vaccinations and boosters before any work is undertaken with their veterinary cards available for inspection at any time, and pets have to be owned by you, or your family, with your name appearing on the vet’s vaccination card.
Agencies will ask you for several recent photographs suitable for uploading onto their pet model books to create a modelling portfolio online and provide guidelines of how you can get started.
Daily rates are paid if chosen for work and sometimes travelling expenses. The rates can vary between types of jobs, experience, and length of jobs.
6 Of The Best UK Pet Model Agencies
Urban Paws leading animal modelling, casting, and talent agency. Recent jobs include Made.com, Tesco, H&M, Aldi. They have a super, opening showreel website page with many scenes that have been shot from their clients’ latest shoots. Worth taking a peep.
PetLondon pet models range from dogs to cats, horses, birds, reptiles, or exotic animals whose portfolios cover all the top fashion labels and brand names, from Vogue to Crew Clothing, Mulberry, Harrods, Stella McCartney to Asos.
ModelsDirect both professional human and pet modelling agency, as well as booking agents for actors, dancers, singers, musicians, and entertainers working with the top media companies in the business with plenty of testimonials given by happy pet owners.
DogsOnCamera Founded by a trained veterinary nurse, dog trainer, and behaviourist, who had been supplying services to theatre and film with pets situated near to most UK locations. Recent adverts include itch subscription pet services, Tails.com, Axa, the popular DWP Pension Wise TV advert campaign. Great front page on their website of recent pet shoots.
DogsModelsUK features pet dogs and cats modelling for top brands such as Daily Mail, Tory Burch, Amazon, Boden, and Hunter.
AnimalDirection manages a nationwide register of all types of animals. Recent shoots include HSL, Harrington’s, Tatler.
Land Rover released a fantastic film showing how dog models really work well to promote their products
Featuring 3 successful pet models – Kaya the cat – Lloyd the whippet – Alfie Moon and Bea
1. Kaya the cat model
Whilst looking at the fabulous pet beds that Made.com sell we came across Kaya brilliantly demonstrating why you should buy their specially designed pet dog and cat beds.
She’s a beautiful short-haired grey cat who struts her stuff showing off the features of Made.com’s Natural and Grey cat hideaway bed where her grey features beautifully tone in with Made’s grey-themed interior and furniture.
Brilliant filming by the film crew capturing her moving around the furniture, unwittingly showing off all the best features.
A short clip appears on the Urban Paws Model Agency home website and their youtube channel, are one of the leading animal modelling, casting, and talent agencies.
Agencies have noticed that there has in the past year, or so, been a demand from companies for grey British shorthaired cats.
Watch YouTube Made.com film featuring Kaya showing the best features of the Kyali Square Cat bed in natural walnut and navy.
Lloyd is the beautiful Italian grey whippet living in London who fronted Aldi’s recent modelling shoot and you’ll find him on Instagram at @allaboutlloyd with nearly 22,400 followers where Paz, his owner has styled a beautiful portfolio of pictures.
Recent shoots include presenting the new Aldi’s pet range, Lloyd in a perfect pose sitting on a pet seat cover in a car, wearing a dark grey dog jacket, posing in a snug calming dog bed, (grey of course!), and squeaky toys including the ‘Food Bag Dog Toy.’
3. Alfie Moon And Bea
Alfie Moon and Bea star in Tails.Com TV ad
Image courtesy Tails.com
Pet food firms are always looking for talent as our pet insurance businesses, and frequently refresh their websites with new modelling pet shoots and film tv campaigns.
Tails.com the large subscription dog meal tailored service deliver dog foods to your door included Alfie Moon and Bea starring in their latest TV ad campaign promoting the monthly service hired through Pet London Models agency. These companies tend to pick more popular breeds and use less gimmicks in their photography work.
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